Anusha Babbar is a senior director leading ecommerce and new business models for Unilever for SEAA and is responsible for defining and executing Unilever’s eCommerce strategy across the region. She leads Unilever’s ecommerce organization in the region for 7 markets and has established strategic partnerships with key ecommerce retailers in the region.
After completing her MBA from Indian Institute of Management Bangalore in 2003; Anusha started her FMCG career in marketing with P&G. With P&G she worked in Singapore, India and UK leading well-loved billion dollar brands in feminine care, baby care and fabric care categories. She has been working in ecommerce since 2006 and has experience in developed and emerging markets. She has led relationships with retailers like Tesco, Amazon, Redmart , Lazada and Shopee. She has won multiple internal and external awards including a Cannes Media Lion.